How Giving and "Swiping"
Led to Passive Income
By Larry Dotson
It was back in September, 2001 when I completed an e-book titled The Hypnotic Writer's Swipe File. The term "swipe file" was coined by copywriters who collected sales generating words and phrases throughout their careers to model and use in their own sales letters.
My problem was I wasn't sure how I was going to market the e- book. I really didn't have a targeted customer base at the time. So I decided to ask Joe Vitale if he would co-author the book with me for a share of the profits. I was willing to give him authorship credit and share the profits with him, too.
I knew that Joe's series of "hypnotic" e-books was already branded and famous. When you think of hypnotic writing, copywriting, and marketing, you think of Joe Vitale, "The World's First Hypnotic Writer and Marketer."
Joe agreed. He wrote a truly hypnotic introduction to the book, added a lot of his own material to what I had already compiled, and we released our book later that same year.
The rest is history. Since that first e-book, Joe and I have coauthored 7 more hypnotic e-books.
And when Joe was planning to write an e-book on "Hypnotic Stories" by himself --- which he was obviously capable of doing --- he asked me if I wanted to be the co-author of it. He didn't have to do that. But because I gave to him, he felt like giving to me. That end result was a beautiful e-book called Hypnotic Selling Stories.
By giving to Joe, and him giving back to me, we both received. We make a good amount of money every month from our e-books, and we developed a strong online friendship and solid business relationship. To this date, we still haven't met in person, or even talked by phone. All of our co-authoring has been done by Email only.
And it all started from giving. |
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布施和“交换”得来的被动式收入
作者：Larry Dotson
那是2001年的9月，当时我刚刚写成一部电子书，名为“催眠作家的宝书”。“宝书”（swipe file）是一些广告文作家生造的一个词，它是作家们收集的一些成功的广告文中的典型词汇和文句，以用于新的广告文的写作。
我的问题是：我不知道如何来销售我的书。我那时也没有一个目标客户群。于是，我联系 Jeo Vitale，问他是否愿意和我合著这本书，同时分享收入。我还愿意与他分享著作权及其相关利润。
我知道，Jeo 的“催眠”系列电子书已经很有名了，简直成了一个品牌。只要你提起催眠写作、广告文、营销等等，你就会想起 Jeo——“世界上第一个催眠作家和营销专家”。
Jeo 同意了。他为该书写了一个极具“催眠魅力”的介绍，还增加了不少他自己的内容。我们在那年的晚些时候发行了这本书。
剩下的事情已经成为历史：从这一本书开始，我和 Jeo 又共同著作了另外的7本催眠电子书。
后来，Jeo 打算写一本有关“催眠故事”的电子书 —— 他当然有实力自己来写 —— 但他问我是否愿意与他合写。他真太好了；因为我与他分享，他也与我分享。这种分享的结果是一本美丽的电子书：《催眠销售故事》。
我布施给 Jeo，Jeo 也布施给我，我们都大大获利。我们每个月从电子书中的收益都极为可观，我们之间的友谊和业务合作伙伴关系也越来越紧密。直到今天，我们彼此还没有真正的见过面，甚至也没有通过电话；所有的合作都是通过电子邮件进行的。
所有这一切都始于布施。 |
